Paid Ads That Deliver Clicks—Not Guesswork
Stop donating budget to the algorithm. Our certified strategists turn Google and Meta into predictable lead machines for Toronto SMBs. We handle the data, creative, and daily tweaks—so you get qualified traffic at the lowest possible cost.
Why Google & Meta Ads Still Rule Acquisition
• Intent & scale. Google captures active searchers (“emergency dentist Toronto”). Meta reaches them again while they scroll, cementing recall.
• Speed. Unlike SEO, ads can place you at the top of results tomorrow.
• Precision. Layered targeting—keywords, look-alike audiences, and remarketing—means every dollar reaches your best prospects.
• Measurability. Real-time dashboards show cost-per-click (CPC), cost-per-lead (CPL), and return on ad spend (ROAS) to the penny.
Yet most small businesses overspend by 20–40 % because campaigns aren’t structured or optimized. Fibocolon fixes that.
What’s Included in Our Ads Subscription
Our Four-Stage Ad Framework
Stage 1 – Market & Goal Mapping (Week 1)
We pinpoint target personas, revenue goals, allowable CPA, and choose channel mix (Search, YouTube, Display, Facebook, Instagram).
Stage 2 – Rapid-Launch Campaigns (Weeks 2–3)
We deploy tightly themed ad groups and compelling creative. Conversion tracking is tested end-to-end before spend scales.
Stage 3 – Optimization & Expansion (Months 1–3)
Data dictates refinements: bid adjustments, device modifiers, audience exclusions, and new keyword mining. Winning creatives graduate to higher budgets; under-performers are paused.
Stage 4 – Scale or Diversify (Ongoing)
Once CPA targets are locked, we expand into look-alikes, remarketing funnels, and new networks (Performance Max, Reels ads) to compound returns.
Tangible Results to Expect
Example: A Danforth dental clinic dropped their Google Ads CPL from $98 to $46 in eight weeks, producing 52 additional bookings monthly—without increasing budget.
Pro Growth Pack ($2,450 CAD/mo)
Google Search, Performance Max, Facebook & Instagram ads managed end-to-end. Perfect for firms targeting volume growth.
Basic Growth Pack ($375 CAD/mo)
Ads not included by default but can be added à-la-carte at any time.
Project-Based Campaigns
Seasonal pushes, product launches, or event promos available on fixed-scope agreements.
Why Choose Fibocolon for PPC
• Certified Expertise: Google Ads Search, Display & Video + Meta Media Buying certifications on staff.
• AI-Driven Efficiency: Our internal script library automates bid adjustments, budget pacing, and anomaly alerts, cutting waste in real time.
• Creative + Data Under One Roof: Copywriters, designers, and analysts collaborate daily, so ad iterations happen in hours—not weeks.
• Flat, Predictable Fee: We never mark up media spend. Your budget goes 100 % to the platforms; our fee covers strategy and management.
• Local Advantage: Toronto audience insights let us geo-split campaigns by neighbourhood (e.g., “Liberty Village” vs. “Scarborough”) for laser focus.
• Transparent Reporting: Live dashboards + weekly Loom video walkthroughs ensure you know exactly what’s driving performance.
Mini Case Study
Boutique Real-Estate Brokerage, Etobicoke
Challenge
Needed steady seller leads; previous agency focused on broad keywords like “homes for sale Toronto” at $7+ CPC.
Strategy
Shifted budget to long-tail “sell condo Etobicoke,” built dynamic Search ads, launched Facebook retargeting of past website visitors.
Outcome (90 days)
• 3.8× ROAS
• CPL dropped from $112 to $58
• 11 signed listing agreements valued at $6.2 M
FAQ
Ready to See Every Dollar Work Harder?
Book a zero-pressure, 15-minute strategy call. We’ll audit your existing campaigns—or craft a pilot plan if you’re new to ads—and show the exact levers to pull for profitable scale.
